19 Years Dedicated to Healthy Hair Color

When the 2008 financial crisis struck, Mr. Liu Gang lost the manufacturing business he had poured his heart into. The overwhelming stress and anxiety caused his hair to turn white almost overnight—at the age of just 35. Seeking to regain his confidence and youthful spirit, he turned to hair color.

Walking into a supermarket, he found that most hair color products were foreign brands — not only pungent in smell and complicated to use, but also harsh on the scalp. This moment ignited his aspiration to "create a great domestically-made hair color cream," and marked the beginning of his second entrepreneurial dream.

Driven by this new purpose, Mr. Liu traveled the globe to study the hair care market, carefully listening to consumers and understanding their unmet needs. He immersed himself in the science of healthy hair color, relentlessly researching formulas that were gentle, safe, and effortless to use at home. The culmination of this lifelong dedication was the birth of Hansi—a brand built on the dream of healthier hair coloring.

To perfect the ideal formula, Mr. Liu Gang turned his own hair into the ultimate testing ground. Driven by a relentless pursuit of absolute quality, he personally tested over 1,000 different iterations, refusing to launch until the product was completely safe, gentle, and effective.